My good friend and “soul sister,” Jennifer Allan-Hagedorn recently wrote a post entitled Aspiring Real Estate Agents – NO! You Do NOT Need a Website (yet)! and it brought back a memory from a recent transaction in which I was involved.
The property was a bargain-basement priced condo and as expected, multiple offers came in. I was thrilled – THRILLED – to receive an offer from an agent who had a dandy looking email signature, was clearly all about social media and who sent me an offer – get this – via DropBox.
My heart actually raced a little…the future had arrived!
Sadly, when I opened the offer, I was very disappointed. Not only was his offer the 10th lowest of the 10 offers received – okay, okay, I know that could very well be his client, but hello, the property was underpriced as it was, he KNEW there were already multiple offers and well, no one else came in under the already-low list price, so I had to wonder if he sufficiently explained (or understood) the comps to his client – but the offer was also incomplete, despite very explicit instructions in the listing. Our local MLS allows for documents to be downloaded from each listing, which is where all of the appropriate addenda were located.
He didn’t follow the instructions, several addenda were missing and the pages he did submit were incomplete.
Wow, what a letdown.
When I read Jennifer’s blog post about aspiring agents having a lot to learn – becoming familiar with their market, mastering contracts, disclosures, the MLS, how the process works from showing to offer to contract to closing, before worrying about a website – I found myself shaking my head vigorously! YES! Everything she had to say was so very, very true.
It’s not about the flash, the latest technology, the coolest phone or the latest tablet. And it’s not about how many friends you have on how many social media sites.
It is about sheer competence, which includes knowledge of the market, of the contract and the process.
Add the flash to that and you’ve got a winning combination, but competence has to come first. Otherwise, the flash will turn into “flash in a pan.”
Technology IS “All That” but It is NOT Everything!